About Us

A Brief Story About The Company

L’archipel is a brand with a passion for bringing Indonesia’s rich, authentic flavors to the world. As a specialized food and beverage company under CV Cita Unggul Nusantara, we are proud to offer premium smoked fish products, carefully crafted from locally sourced yellowfin tuna. Our products are inspired by Indonesia’s coastal heritage and are meticulously prepared to elevate culinary creations globally

01.

To craft high-quality smoked yellowfin tuna that showcases Indonesia’s finest flavors, meeting the highest standards in food safety, taste, and texture

02.

To prioritize sustainable fishing
practices that support Indonesia’s
marine ecosystems, working with local
fishermen and ensuring long-term
environmental responsibility

03.

To bridge cultures by infusing Indonesian culinary heritage into global cuisine, fostering appreciation for Indonesia’s unique flavors and traditions worldwide

04.

To become a leading brand in smoked
fish products by building connections
with international communities and
providing a versatile, premium
ingredient for diverse culinary
applications

CHALLENGES

L’archipel’s main challenges include educating global markets on the unique qualities of Indonesian smoked yellowfin tuna, maintaining sustainable sourcing as demand grows, and building strong brand recognition in a competitive market. Overcoming these challenges is essential for L’archipel’s successful expansion while preserving its authentic Indonesian roots

1

Market Education and Awareness

Educating new markets on the
unique qualities of smoked
yellowfin tuna requires targeted
branding to showcase L’archipel’s
versatility and flavor

2

Cultural Positioning in Global Markets

Positioning L’archipel to appeal
across diverse tastes calls for
adapting products to regional
preferences while honoring
Indonesian heritage

3

Brand Recognition and Competition

Building L’archipel as a premium
smoked fish brand globally
involves a strong brand identity
and strategic partnerships to stand
out in the market

Rapid Growth Driven by Premium Demand

MARKET OVERVIEW

The global smoked fish market size valued at USD 16.3 billion in 2022 and is projected to reach USD 29.4 billion by 2031, registering a CAGR of 6.8% during the forecast period (2023-2031). Increased demand for ready-to-eat packaged seafood items, rising per capita income, and the attractiveness of smoked fish market growth.

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2023

OUR COMMITMENT

Our Commitment to Speciality L’archipel was founded to showcase Indonesia’s finest seafood through the age-old art of smoking. We are dedicated to preserving tradition while highlighting the unique flavors of our region. Our expertise lies in smoking high-quality yellowfin tuna at elevated temperatures, enhancing its natural flavors while infusing it with a rich, smoky aroma. We source only the best tuna to ensure each piece maintains its integrity and delivers a distinct taste. Our Commitment to Quality Our production process is guided by national hygiene and food safety standards, ensuring that every piece of smoked tuna meets stringent quality requirements. We are deeply committed to sustainability, working alongside local Indonesian fishermen who share our values of responsible fishing and environmental stewardship. By prioritizing sustainable practices, we aim to preserve Indonesia’s marine resources for generations to come.